All courses
Business
Live cohort
Brand Strategy Studio
Position a real brand from audit to naming to launch plan, using the frameworks strategists rely on in agency pitches.
Duration
8 weeks
Schedule
Tue · 18:30–21:00 CET
Next cohort
What you’ll walk away with
A full brand strategy deck
A naming and tone-of-voice toolkit
Pitching practice with real feedback
A certificate of completion
Syllabus
How the weeks unfold
Weeks 1–2 · Audit
Research a market, map competitors and uncover the tension your brand can own.
Weeks 3–4 · Positioning
Write a positioning statement, brand promise and personality that a team can use.
Weeks 5–6 · Naming and voice
Generate and test names, then shape a tone of voice with real copy examples.
Weeks 7–8 · Launch plan
Pitch your strategy to a client panel with a launch roadmap and budget.
Your mentor
Mateo Rossi
Brand strategist
Mateo has positioned brands for festivals, cafés and climate start-ups across Europe. He teaches strategy as a craft you can practise, not a mystery reserved for agencies.
Course fee
€720
or three monthly instalments, interest-free. Free cancellation until your first session.
16 live studio sessions
3 private mentor calls
Recordings & templates for a year
Certificate of completion
Questions? admissions@simela.academy
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